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The story goes that you and your friend are off to see Picnic, one of the more popular films of the day. However, the movie theater, located in Fort Lee, New Jersey, is unlike any you have been in before. Unbeknownst to you, the projectors have been equipped with a special device capable of flashing short phrases onto the movie screen at such a rapid speed that you are unaware that any messages have been presented. During the film, you lean over to your companion and whisper, "Gee, I'd love a tub of buttered popcorn and a Coke right now." To which he replies, "You're always hungry and thirsty at movies, shhhhh." But after a few moments he says, "You know, some Coke and popcorn might not be a bad idea."
A short time later you hear that you and your friend weren't the only ones desiring popcorn and Coke at the theater that day. According to reports in newspapers and magazines, James Vicary, an advertising expert, had secretly flashed, at a third of a millisecond, the words "Eat Popcorn" and "Drink Coke" onto the movie screen. His studies, lasting six weeks, involved thousands of moviegoing subjects who received a subliminal message every five seconds during the film. Vicary claimed an increase in Coke sales of 18 percent and a rise in popcorn sales of almost 58 percent. Upon reading their newspapers, most people were outraged and frightened by a technique so devilish that it could bypass their conscious intellect and beam subliminal commands directly to their subconscious.
James Vicary later admitted the whole thing was a fraud. His “experiment” has been tried before and the results are always the same...it dose not work! All the companies out there that produce subliminal audio recordings might care to disagree with this conclusion. One thing I do know that works and works quite well is “HBS” Hemispheric Brain Synchronization.
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